4. Courage (Reinforcement)
- Robert Machin
- Jun 28
- 1 min read
Most leaders don’t stay silent because they don’t see the issue.
They stay silent because they’re weighing the cost of saying it.
Will it land badly?
Will it create tension?
Will it be worth it?
So they wait.
And in that waiting, the window closes.
In high-stakes environments, timing matters more than perfection.
Early signals create options.
Late insights create consequences.
The leaders who operate at the highest level understand this.
They don’t wait until they’re certain.
They speak when it still matters.
The earlier something is said, the more options you have.
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