2. Courage
- Robert Machin
- Jun 26
- 1 min read
Updated: Jun 28
The most expensive sentence in any organisation is this:
“I knew. But I didn’t say anything.”
I’ve heard it more times than I can count - wisdom after the fact.
From executives reviewing a lost contract.
From leaders reflecting on a team that fell apart.
From managers who watched a client relationship deteriorate and assumed someone else would raise it.
The knowledge was there.
The courage wasn’t.
Situational honesty is one of the disciplines I come back to most.
It’s the ability to name what you see - directly, respectfully, and early enough that something can actually be done about it.
Not after the tender is lost.
Not after the client has left.
Now!
Most issues aren’t invisible. They’re just left unspoken - until it’s too late.
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